Objective: Make Indian travel enthusiasts aware that Japan has a strong tradition of safety, hygiene and an overall socio-cultural goodness, thereby a dierentiated brand position in the Post Covid era.

Campaign: #Goodness of Japan
Japan considered one of the safest countries, our brief was to showcase the goodness of Japan for a post Covid situation. We have shown Indian audiences about best practices of safety, hygiene measures, sanitized attraction facilities, healthy cuisines & more which the “goodness” of Japan are.

Campaign Media: TV, Online, Offine, Outdoor, PR, Webinars, Innovations