Objective: Establish Nikon as the undisputed market leader in the DSLR Category and the preferred camera to capture festivities

Campaign: ‘I AM’
The ‘I AM’ campaign was an integration of all cultural nuances captured by Nikon all across India. A 360 degree campaign spread nationwide, resulting in making Nikon a leader in the category. And spring, and Festive seasonal campaign which captures every ethos of India. K&L produces the India campaign which aligns with the country’s emotional and cultural sentiment during those festival period.

Campaign Media: TV, Online, Oine, Outdoor, PR, Blogs, Innovations